Marketing – Major #2110 - Associate of Science Degree

This program map only provides one possible pathway for degree and/or certificate obtainment and is for reference only. Please schedule an appointment with a counselor to develop your individualized Student Education Plan.
It is also important to discuss your transfer options with a counselor because each university will require specific courses.

This curriculum is designed for students planning to enter the marketing fields of retailing, digital marketing, advertising/promotion, and selling and sales management.

1. Develop and implement a marketing plan in response to market opportunities.

2. Assess and apply technology to appropriate marketing activities.

3. Design, write, and execute a promotional plan including the formulation of selling strategies.

4. Apply effective leadership skills while managing marketing functions within a business enterprise.

Program Map

Term 1

16-18 units

Term 2

15-17 units

Term 3

13-17 units

Term 4

16-8 units