Title: Marketing – Major #2110
Award Type: Associate of Science Degree
Effective Semester: 2026 Spring Semester
Description:
This curriculum is designed for students planning to enter the marketing fields of retailing, digital marketing, advertising/promotion, and selling and sales management.
Term 1
Units: 16.0-18.0
FCC GE AREA 1A - English Composition
4.0
FCC GE AREA 3 - Arts and Humanities
3.0-5.0
FCC GE AREA 7B - Lifetime Wellness: Lifetime Skills
3.0
BA 33
Human Relations in the Workplace (Active)
3.0
MKTG 10
Principles of Marketing (Active)
3.0
Term 2
Units: 15.0-17.0
FCC GE AREA 1B - Oral Communication and Critical Thinking
3.0
FCC GE AREA 2 - Mathematical Concepts and Quantitative Reasoning
3.0-5.0
FCC GE AREA 4 - Social & Behavioral Sciences
3.0
MKTG 12
Advertising and Promotion (Historical)
3.0
MKTG 14
Retailing (Historical)
3.0
Term 3
Units: 13.0-17.0
FCC GE AREA 5 - Natural Sciences
3.0-5.0
FCC GE AREA 6 - Ethnic Studies
3.0
FCC GE AREA 7A - Lifetime Wellness: PE or Dance
1.0-3.0
MKTG 11
Selling and Sales Management (Historical)
3.0
MKTG 21
Digital Marketing (Historical)
3.0
Term 4
Units: 16.0-8.0
ELECTIVE (Only if needed to reach 60 units)
16.0-8.0
Total: 60.0