Social Media Content Design - Major #8513 - Certificate of Achievement

This program map only provides one possible pathway for degree and/or certificate obtainment and is for reference only. Please schedule an appointment with a counselor to develop your individualized Student Education Plan.
It is also important to discuss your transfer options with a counselor because each university will require specific courses.

This certificate provides an inter-disciplinary approach to social media content creation featuring components of Graphic Communication, Photography, Business Administration, and Marketing.

1. Develop social media for various platforms adhering to specification and design concepts. Assessment: critique of project work, portfolio review.

Program Map

Term 1

10 units
BA 52
Introduction to Entrepreneurship
This course develops an understanding of the complex tasks faced by individuals engaged in entrepreneurial activities. Students identify the methods for developing a business idea, the process of starting a business, how to acquire resources, and the key parts of a business plan. (A, CSU)

Course Details:

  1. Advisory: ENGL C1000
    1. CSU Transfer
      GRC 51
      Storyboarding
      This course involves pre-visualization for animation, video, web, and game production. Introduction to media-specific storyboarding processes and techniques. (A, CSU)

      Course Details:

          1. CSU Transfer
            GRC 55
            Social Media Design
            In this introductory course, students will create content for a branded identity. Students will use online-based software and/or smart device applications to create graphics, images, blog posts, and video for current Social Media platforms. (A, CSU)

            Course Details:

                1. CSU Transfer
                  PHOTO 14
                  Photography for Social Media
                  This course explores the foundational principles of photography aimed at creating images for social media platforms. It emphasizes the development of visually compelling content tailored to meet the unique requirements of diverse online platforms and client preferences. Additionally, students will examine the cultural and ethical considerations inherent in contemporary online publishing practices. (A, CSU)

                  Course Details:

                      1. CSU Transfer

                        Term 2

                        9 units
                        BA 5
                        Workplace Communication
                        This course provides instruction in professional workplace communication, including written, oral, and presentation fundamentals, with emphasis on organization, correctness, completeness, conciseness, and tone. (A, CSU)

                        Course Details:

                            1. CSU Transfer
                              GRC 27
                              Digital Video Production
                              This course provides an Introduction to digital video production with emphasis on planning, storytelling, vocabulary, camera handling, lighting, sound, and working with professional editing software. Students complete short exercises and create video projects. (A, CSU, UC)

                              Course Details:

                                  1. CSU Transfer
                                    MKTG 21
                                    Digital Marketing
                                    This course examines digital marketing as a strategic business tool. Students will explore the roles digital commerce and social media play in an integrated marketing campaign. The course builds a foundational knowledge of how companies use social media platforms, metrics, search engine optimization, and research to improve brand awareness, customer service, product development, and quality control. (A, CSU)

                                    Course Details:

                                    1. Advisory: ENGL C1000
                                      1. CSU Transfer