Marketing, Retail Management - Major #2055

Certificate of Achievement Program Map
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The program map below represents an efficient and effective course taking sequence for this program. Individual circumstances might require some changes to this path. It is always recommended that you meet with your pathway counselor to develop a personalized educational plan.


The program prepares current and future retail employees for the fast-paced, ever-changing challenges in a competitive retail environment. The program is designed to meet the needs of the retail industry and is endorsed by leading retailers across the nation, including partner companies of the Western Association of Food Chains.

Upon completion of the program, students will:
  1. 1. Analyze a current marketing situation to identify retail opportunities.
  2. 2. Demonstrate effective leadership skills while managing retail functions within a business enterprise.
  3. 3. Describe and identify appropriate application of finance and budgeting activities related to retail management.
  4. 4. Identify and describe the types of retailers and appropriate distribution methods for each type of retail situation.
  5. 5. Display soft skills required in a retail environment including customer service, teambuilding, time management, conflict management, communication, and professional behavior.
Effective Term: 2026 Spring Semester

Term 1

12 units

BA 5 or BT 5- Workplace Communication

3 units

BA 5
Workplace Communication

3 units
Effective Term: 2022 Spring Semester
Professional workplace communication including written, oral, and presentation fundamentals with emphasis on organization, correctness, completeness, conciseness, and tone. Cross-listed with BT-5. (A, CSU)
Course Details:
    or

    BT 5
    Workplace Communication

    3 units
    Effective Term: 2026 Spring Semester
    This course provides instruction in professional workplace communication, including written, oral, and presentation fundamentals, with emphasis on organization, correctness, completeness, conciseness, and tone. (A, CSU)
    Course Details:

      BA 31
      Human Resource Management

      3 units
      Effective Term: 2026 Spring Semester
      This course examines major functions of human resource management including planning, recruitment, selection, training and development, evaluation, compensation, labor relations and motivation. (A, CSU)
      Course Details:
        (
      1. Advisory: ENGL C1000
        2. AND
      2. Advisory: BA 10
        3. )

      BA 33
      Human Relations in the Workplace

      3 units
      Effective Term: 2026 Spring Semester
      This course provides students a multidisciplinary examination of how society, economics, and human behavior are inextricably interwoven into the American work environment. An emphasis on employee interaction with coworkers, clients, supervisors/managers, and their effect on the total organization. Emphasis on communication, societal and cultural differences, conflict resolution, ethics and politics, career selection and entry, inter-personal relations, motivation, leadership, attitude, and group dynamics. (A, CSU)
      Course Details:
        (
      1. Advisory: BA 10
        2. AND
      2. Advisory: ENGL C1000
        3. )

      BT 42 - Computer Applications for Managers or CIT 15 - Computer Concepts

      3 units

      BT 42
      Computer Applications for Managers

      3 units
      Effective Term: 2024 Spring Semester
      This survey course focuses on software products to assist managers, entrepreneurs, and other business professionals in the successful accomplishment of their demanding jobs in a dynamic, global, and technology-driven business environment. Content includes a range of computer skills from the basics of using Windows, to introductory Internet literacy, to creating projects using and integrating word processing, spreadsheet, and presentation software applications. (A, CSU)
      Course Details:
        or

        CIT 15
        Computer Concepts

        3 units
        Effective Term: 2025 Fall Semester
        This course is designed as an introduction to computer concepts and their use. The topics in this course include the basic principles of hardware and software, application programs, systems software, telecommunications, networks, program design, the Internet, and the World Wide Web. Students will work with Windows and the Internet, word processing, spreadsheet, database programs, and a programming language. (A, CSU, UC)
        Course Details:
        1. Advisory: ENGL C1000

        Term 2

        12-13 units

        ACCTG 80 - Accounting for Managers, ACCTG 4A - Financial Accounting, or BT 131 - Applied Accounting

        3-4 units

        ACCTG 80
        Accounting for Managers

        3 units
        Effective Term: 2023 Spring Semester
        This course explores the accounting cycle with emphasis on understanding financial records. It is an introduction to the basic accounting principles needed to effectively make business decisions as a manager. The course reviews basic math and accounting principles. It also explores internal controls and the analysis of the financial statements. (A, CSU)
        Course Details:
          or

          ACCTG 4A
          Financial Accounting

          4 units
          Effective Term: 2023 Fall Semester
          This course explores what financial accounting is, why it is important, and how it is used by investors and creditors to make decisions. It covers the accounting information system and the recording and reporting of business transactions with a focus on the accounting cycle, financial statements, and statement analysis. This course includes issues relating to asset, liability, and equity valuation, revenue and expense recognition, cash flows, internal controls, and ethics. (A, CSU, UC)
          Course Details:
            ( (
          1. Advisory: CIT 12
            2. OR
          2. Advisory: CIT 15
            3. ) AND
          3. Advisory:
            4. )
          or

          BT 131
          Applied Accounting

          3.5 units
          Effective Term: 2024 Spring Semester
          This course develops practical accounting skills for service and merchandising businesses involving classification of accounts, relationship of assets, liabilities, and owner’s equity; posting, accounts receivable, accounts payable, financial reports, the accounting cycle, and payroll. (A)
          Course Details:

            BA 43
            Principles of Management

            3 units
            Effective Term: 2026 Spring Semester
            This course provides students an in-depth study of the primary management functions including: strategic and tactical planning; decision-making; organizational design and systems; leadership, motivation and communication; and control systems. (A, CSU)
            Course Details:
              (
            1. Advisory: BA 10
              2. AND
            2. Advisory: ENGL C1000
              3. )

            MKTG 10
            Principles of Marketing

            3 units
            Effective Term: 2025 Fall Semester
            Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)
            Course Details:
            1. Advisory: ENGL C1000

            MKTG 14
            Retailing

            3 units
            Effective Term: 2026 Spring Semester
            This course explores the basic elements of retailing with an application of marketing concepts. Topics include retail formats, retail strategies, target market analysis, customer relationship management, personnel management, merchandise selection, current technologies, and career opportunities. (A, CSU)
            Course Details:
            1. Advisory: ENGL C1000
            Total: 24-25 units