Marketing, Fashion Merchandising – Major #2152

Certificate of Achievement Program Map
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The program map below represents an efficient and effective course taking sequence for this program. Individual circumstances might require some changes to this path. It is always recommended that you meet with your pathway counselor to develop a personalized educational plan.


This certificate prepares students for employment in the field of Fashion Merchandising. 


Upon completion of the program, students will:
  1. 1. Integrate the elements of fashion design into the marketing and entrepreneurial concepts of retailing, merchandising, promotion, and personal sales.
Effective Term: 2025 Fall Semester

Term 1

12 units

BA 52
Introduction to Entrepreneurship

3 units
Effective Term: 2026 Spring Semester
This course develops an understanding of the complex tasks faced by individuals engaged in entrepreneurial activities. Students identify the methods for developing a business idea, the process of starting a business, how to acquire resources, and the key parts of a business plan. (A, CSU)
Course Details:
  1. Advisory: ENGL C1000

FM 27
Introduction to Fashion Merchandising

3 units
Effective Term: 2022 Spring Semester
Provides students an introduction to the world of fashion merchandising. Includes the history/global perspectives, uniqueness, and opportunities in fashion. Also presents fundamentals of fashion, basic fashion terminology, and an overview of textiles and apparel.(A, CSU)
Course Details:
  1. Advisory: ENGL 1A

MKTG 10
Principles of Marketing

3 units
Effective Term: 2026 Spring Semester
Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)
Course Details:
  1. Advisory: ENGL C1000

MKTG 21
Digital Marketing

3 units
Effective Term: 2026 Spring Semester
This course examines digital marketing as a strategic business tool. Students will explore the roles digital commerce and social media play in an integrated marketing campaign. The course builds a foundational knowledge of how companies use social media platforms, metrics, search engine optimization, and research to improve brand awareness, customer service, product development, and quality control. (A, CSU)
Course Details:
  1. Advisory: ENGL C1000

Term 2

7.5-9 units

FM 26
Apparel and Textiles

3 units
Effective Term: 2022 Spring Semester
Introduction to basic textiles; the study of fibers, yarns and fabric identifications, with emphasis on various processes of textile manufacturing, fabric finishes, sustainability/environmental concerns and appropriates for end use. This course qualifies for various Fashion Vocational Certificates. (A, CSU)
Course Details:
  1. Advisory: ENGL 1A

Choose two of the following:

4.5-6 units

BA 51
Business Planning

1.5 units
Effective Term: 2026 Spring Semester
This course focuses on the development of business plans and the review of resources available to assist entrepreneurs in creating and launching a business, including sources of funding. Review of resources available to assist entrepreneurs in developing and launching a business including sources of funding. (A, CSU)
Course Details:
    (
  1. Advisory: BA 10
    2. AND
  2. Advisory: ENGL C1000
    3. )

MKTG 11
Selling and Sales Management

3 units
Effective Term: 2026 Spring Semester
This course provides students with the fundamentals of personal selling including the steps in the sales process; communicating and relationship building; creating value; sales management; making sales presentations and negotiating; buyer motivation/resistance; organizing a territory, and time management. Career opportunities in the sales industry and selling occupations are explored. (A, CSU)
Course Details:
  1. Advisory: ENGL C1000

MKTG 12
Advertising and Promotion

3 units
Effective Term: 2026 Spring Semester
This course explores the elements of advertising and sales promotion from an integrated marketing communications perspective. Topics include consumer and market analysis, identification of target market, creative strategy, media selection, campaign evaluation, and career opportunities. (A, CSU)
Course Details:
  1. Advisory: ENGL C1000

MKTG 14
Retailing

3 units
Effective Term: 2026 Spring Semester
This course explores the basic elements of retailing with an application of marketing concepts. Topics include retail formats, retail strategies, target market analysis, customer relationship management, personnel management, merchandise selection, current technologies, and career opportunities. (A, CSU)
Course Details:
  1. Advisory: ENGL C1000

TA 36
Costume Design

3 units
Effective Term: 2025 Fall Semester
Introduction to the creation of costumes for the stage. The study of costume history, design and basic construction techniques. Fabrics and their various uses will be investigated. (A, CSU, UC)
Course Details:
  1. Advisory: ENGL C1000
Total: 19.5-21 units