Marketing, Fashion Merchandising – Major #2152 - Certificate of Achievement

This program map only provides one possible pathway for degree and/or certificate obtainment and is for reference only. Please schedule an appointment with a counselor to develop your individualized Student Education Plan.
It is also important to discuss your transfer options with a counselor because each university will require specific courses.

This certificate prepares students for employment in the field of Fashion Merchandising. 

1. Integrate the elements of fashion design into the marketing and entrepreneurial concepts of retailing, merchandising, promotion, and personal sales.

Program Map

Term 1

12 units
BA 52
Introduction to Entrepreneurship
This course develops an understanding of the complex tasks faced by individuals engaged in entrepreneurial activities. Students identify the methods for developing a business idea, the process of starting a business, how to acquire resources, and the key parts of a business plan. (A, CSU)

Course Details:

  1. Advisory: ENGL C1000
    1. CSU Transfer
      FM 27
      Introduction to Fashion Merchandising
      Provides students an introduction to the world of fashion merchandising. Includes the history/global perspectives, uniqueness, and opportunities in fashion. Also presents fundamentals of fashion, basic fashion terminology, and an overview of textiles and apparel.(A, CSU)
      MKTG 10
      Principles of Marketing
      Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)

      Course Details:

      1. Advisory: ENGL C1000
        1. CSU Transfer
          MKTG 21
          Digital Marketing
          This course examines digital marketing as a strategic business tool. Students will explore the roles digital commerce and social media play in an integrated marketing campaign. The course builds a foundational knowledge of how companies use social media platforms, metrics, search engine optimization, and research to improve brand awareness, customer service, product development, and quality control. (A, CSU)

          Course Details:

          1. Advisory: ENGL C1000
            1. CSU Transfer

              Term 2

              7.5-9 units
              FM 26
              Apparel and Textiles
              Introduction to basic textiles; the study of fibers, yarns and fabric identifications, with emphasis on various processes of textile manufacturing, fabric finishes, sustainability/environmental concerns and appropriates for end use. This course qualifies for various Fashion Vocational Certificates. (A, CSU)
              Choose two of the following:
              This course focuses on the development of business plans and the review of resources available to assist entrepreneurs in creating and launching a business, including sources of funding. Review of resources available to assist entrepreneurs in developing and launching a business including sources of funding. (A, CSU)

              Course Details:

              1. Advisory: BA 10
                2. AND
              2. Advisory: ENGL C1000
                1. CSU Transfer
                  This course provides students with the fundamentals of personal selling including the steps in the sales process; communicating and relationship building; creating value; sales management; making sales presentations and negotiating; buyer motivation/resistance; organizing a territory, and time management. Career opportunities in the sales industry and selling occupations are explored. (A, CSU)

                  Course Details:

                  1. Advisory: ENGL C1000
                    1. CSU Transfer
                      This course explores the elements of advertising and sales promotion from an integrated marketing communications perspective. Topics include consumer and market analysis, identification of target market, creative strategy, media selection, campaign evaluation, and career opportunities. (A, CSU)

                      Course Details:

                      1. Advisory: ENGL C1000
                        1. CSU Transfer
                          This course explores the basic elements of retailing with an application of marketing concepts. Topics include retail formats, retail strategies, target market analysis, customer relationship management, personnel management, merchandise selection, current technologies, and career opportunities. (A, CSU)

                          Course Details:

                          1. Advisory: ENGL C1000
                            1. CSU Transfer
                              Introduction to the creation of costumes for the stage. The study of costume history, design and basic construction techniques. Fabrics and their various uses will be investigated. (A, CSU, UC)

                              Course Details:

                              1. Advisory: ENGL C1000
                                1. CSU Transfer