Marketing, Fashion Merchandising – Major #2152

Certificate of Achievement Program Map
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The program map below represents an efficient and effective course taking sequence for this program. Individual circumstances might require some changes to this path. It is always recommended that you meet with your pathway counselor to develop a personalized educational plan.


This certificate prepares students for employment in the field of Fashion Merchandising. 


Upon completion of the program, students will:
  1. 1. Integrate the elements of fashion design into the marketing and entrepreneurial concepts of retailing, merchandising, promotion, and personal sales.
Effective Term: 2025 Fall Semester

Term 1

12 units

BA 52
Introduction to Entrepreneurship

3 units
Effective Term: 2026 Spring Semester
This course develops an understanding of the complex tasks faced by individuals engaged in entrepreneurial activities. Students identify the methods for developing a business idea, the process of starting a business, how to acquire resources, and the key parts of a business plan. (A, CSU)
Course Details:
  1. Advisory: ENGL C1000
    1. CSU Transfer

      FM 27
      Introduction to Fashion Merchandising

      3 units
      Effective Term: 2022 Spring Semester
      Provides students an introduction to the world of fashion merchandising. Includes the history/global perspectives, uniqueness, and opportunities in fashion. Also presents fundamentals of fashion, basic fashion terminology, and an overview of textiles and apparel.(A, CSU)

      MKTG 10
      Principles of Marketing

      3 units
      Effective Term: 2026 Spring Semester
      Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)
      Course Details:
      1. Advisory: ENGL C1000
        1. CSU Transfer

          MKTG 21
          Digital Marketing

          3 units
          Effective Term: 2026 Spring Semester
          This course examines digital marketing as a strategic business tool. Students will explore the roles digital commerce and social media play in an integrated marketing campaign. The course builds a foundational knowledge of how companies use social media platforms, metrics, search engine optimization, and research to improve brand awareness, customer service, product development, and quality control. (A, CSU)
          Course Details:
          1. Advisory: ENGL C1000
            1. CSU Transfer

              Term 2

              7.5-9 units

              FM 26
              Apparel and Textiles

              3 units
              Effective Term: 2022 Spring Semester
              Introduction to basic textiles; the study of fibers, yarns and fabric identifications, with emphasis on various processes of textile manufacturing, fabric finishes, sustainability/environmental concerns and appropriates for end use. This course qualifies for various Fashion Vocational Certificates. (A, CSU)

              Choose two of the following:

              4.5-6 units

              BA 51
              Business Planning

              1.5 units
              Effective Term: 2026 Spring Semester
              This course focuses on the development of business plans and the review of resources available to assist entrepreneurs in creating and launching a business, including sources of funding. Review of resources available to assist entrepreneurs in developing and launching a business including sources of funding. (A, CSU)
              Course Details:
              1. Advisory: BA 10
              2. Advisory: ENGL C1000
                1. CSU Transfer

                  MKTG 11
                  Selling and Sales Management

                  3 units
                  Effective Term: 2026 Spring Semester
                  This course provides students with the fundamentals of personal selling including the steps in the sales process; communicating and relationship building; creating value; sales management; making sales presentations and negotiating; buyer motivation/resistance; organizing a territory, and time management. Career opportunities in the sales industry and selling occupations are explored. (A, CSU)
                  Course Details:
                  1. Advisory: ENGL C1000
                    1. CSU Transfer

                      MKTG 12
                      Advertising and Promotion

                      3 units
                      Effective Term: 2026 Spring Semester
                      This course explores the elements of advertising and sales promotion from an integrated marketing communications perspective. Topics include consumer and market analysis, identification of target market, creative strategy, media selection, campaign evaluation, and career opportunities. (A, CSU)
                      Course Details:
                      1. Advisory: ENGL C1000
                        1. CSU Transfer

                          MKTG 14
                          Retailing

                          3 units
                          Effective Term: 2026 Spring Semester
                          This course explores the basic elements of retailing with an application of marketing concepts. Topics include retail formats, retail strategies, target market analysis, customer relationship management, personnel management, merchandise selection, current technologies, and career opportunities. (A, CSU)
                          Course Details:
                          1. Advisory: ENGL C1000
                            1. CSU Transfer

                              TA 36
                              Costume Design

                              3 units
                              Effective Term: 2025 Fall Semester
                              Introduction to the creation of costumes for the stage. The study of costume history, design and basic construction techniques. Fabrics and their various uses will be investigated. (A, CSU, UC)
                              Course Details:
                              1. Advisory: ENGL C1000
                                1. CSU Transfer
                                  Total: 19.5-21 units