Marketing – Major #2110

Certificate of Achievement Program Map
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The program map below represents an efficient and effective course taking sequence for this program. Individual circumstances might require some changes to this path. It is always recommended that you meet with your pathway counselor to develop a personalized educational plan.


This curriculum is designed for students planning to enter the marketing fields of retailing, digital marketing, advertising/promotion, and selling and sales management.


Upon completion of the program, students will:
  1. 1. Develop and implement a marketing plan in response to market opportunities.
  2. 2. Assess and apply technology to appropriate marketing activities.
  3. 3. Design and execute a promotional plan including the formulation of selling strategies.
  4. 4. Apply effective leadership skills while managing marketing functions within a business enterprise.
Effective Term: 2022 Spring Semester

Term 1

9 units

BA 33
Human Relations in the Workplace

3 units
Effective Term: 2025 Fall Semester
Multidisciplinary examination of how society, economics, and human behavior are inextricably interwoven into the American work environment. An emphasis on employee interaction with coworkers, clients, supervisors/managers, and their effect on the total organization. Emphasis on communication, societal and cultural differences, conflict resolution, ethics and politics, career selection and entry, inter-personal relations, motivation, leadership, attitude, and group dynamics. (A, CSU)

MKTG 10
Principles of Marketing

3 units
Effective Term: 2025 Fall Semester
Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)

MKTG 11
Selling and Sales Management

3 units
Effective Term: 2025 Fall Semester
Fundamentals of personal selling including the steps in the sales process; communicating and relationship building; creating value; sales management; making sales presentations and negotiating; buyer motivation/resistance; organizing a territory, and time management. Career opportunities in the sales industry and selling occupations. (A, CSU)

Term 2

9 units

MKTG 12
Advertising and Promotion

3 units
Effective Term: 2025 Fall Semester
Explores the elements of advertising and sales promotion from an integrated marketing communications perspective. Topics include consumer and market analysis, identification of target market, creative strategy, media selection, campaign evaluation, and career opportunities. (A, CSU)

MKTG 14
Retailing

3 units
Effective Term: 2025 Fall Semester
Explores the basic elements of retailing with an application of marketing concepts. Topics include retail formats, retail strategies, target market analysis, customer relationship management, personnel management, merchandise selection, current technologies, and career opportunities. (A, CSU)

MKTG 21
Digital Marketing

3 units
Effective Term: 2025 Fall Semester
Examines digital marketing as a strategic business tool. Explores the roles digital commerce and social media play in an integrated marketing campaign. Builds a foundational knowledge of how companies use social media platforms, metrics, search engine optimization, and research to improve brand awareness, customer service, product development, and quality control. (A, CSU)
Total: 18 units