Marketing – Major #2110 - Certificate of Achievement

This program map only provides one possible pathway for degree and/or certificate obtainment and is for reference only. Please schedule an appointment with a counselor to develop your individualized Student Education Plan.
It is also important to discuss your transfer options with a counselor because each university will require specific courses.

This curriculum is designed for students planning to enter the marketing fields of retailing, digital marketing, advertising/promotion, and selling and sales management.

1. Develop and implement a marketing plan in response to market opportunities.

2. Assess and apply technology to appropriate marketing activities.

3. Design and execute a promotional plan including the formulation of selling strategies.

4. Apply effective leadership skills while managing marketing functions within a business enterprise.

Program Map

Term 1

9 units
BA 33
Human Relations in the Workplace
This course provides students a multidisciplinary examination of how society, economics, and human behavior are inextricably interwoven into the American work environment. An emphasis on employee interaction with coworkers, clients, supervisors/managers, and their effect on the total organization. Emphasis on communication, societal and cultural differences, conflict resolution, ethics and politics, career selection and entry, inter-personal relations, motivation, leadership, attitude, and group dynamics. (A, CSU)

Course Details:

  1. Advisory: BA 10
    2. AND
  2. Advisory: ENGL C1000
    1. CSU Transfer
      MKTG 10
      Principles of Marketing
      Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)

      Course Details:

      1. Advisory: ENGL C1000
        1. CSU Transfer
          MKTG 11
          Selling and Sales Management
          This course provides students with the fundamentals of personal selling including the steps in the sales process; communicating and relationship building; creating value; sales management; making sales presentations and negotiating; buyer motivation/resistance; organizing a territory, and time management. Career opportunities in the sales industry and selling occupations are explored. (A, CSU)

          Course Details:

          1. Advisory: ENGL C1000
            1. CSU Transfer

              Term 2

              9 units
              MKTG 12
              Advertising and Promotion
              This course explores the elements of advertising and sales promotion from an integrated marketing communications perspective. Topics include consumer and market analysis, identification of target market, creative strategy, media selection, campaign evaluation, and career opportunities. (A, CSU)

              Course Details:

              1. Advisory: ENGL C1000
                1. CSU Transfer
                  MKTG 14
                  Retailing
                  This course explores the basic elements of retailing with an application of marketing concepts. Topics include retail formats, retail strategies, target market analysis, customer relationship management, personnel management, merchandise selection, current technologies, and career opportunities. (A, CSU)

                  Course Details:

                  1. Advisory: ENGL C1000
                    1. CSU Transfer
                      MKTG 21
                      Digital Marketing
                      This course examines digital marketing as a strategic business tool. Students will explore the roles digital commerce and social media play in an integrated marketing campaign. The course builds a foundational knowledge of how companies use social media platforms, metrics, search engine optimization, and research to improve brand awareness, customer service, product development, and quality control. (A, CSU)

                      Course Details:

                      1. Advisory: ENGL C1000
                        1. CSU Transfer