Retailing – Major #2116

Certificate Program Map
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The program map below represents an efficient and effective course taking sequence for this program. Individual circumstances might require some changes to this path. It is always recommended that you meet with your pathway counselor to develop a personalized educational plan.


A step incentive certificate signifying proficiency in entry-level retailing skills. 


Upon completion of the program, students will:
  1. 1. Develop and implement a marketing plan in response to market opportunities.
  2. 2. Apply effective leadership skills while managing marketing functions within a business enterprise.
  3. 3. Identify and describe appropriate application of the wheel of retailing to various retailing situations.
  4. 4. Identify and describe the types of retailers and appropriate distribution methods for each type of retail situation.
  5. 5. Display soft skills required for workplace success including teambuilding, conflict management, communication, and professional behavior.
Effective Term: 2022 Spring Semester

Certificate Requirements 

9 units

BA 33
Human Relations in the Workplace

3 units
Effective Term: 2025 Fall Semester
Multidisciplinary examination of how society, economics, and human behavior are inextricably interwoven into the American work environment. An emphasis on employee interaction with coworkers, clients, supervisors/managers, and their effect on the total organization. Emphasis on communication, societal and cultural differences, conflict resolution, ethics and politics, career selection and entry, inter-personal relations, motivation, leadership, attitude, and group dynamics. (A, CSU)

MKTG 10
Principles of Marketing

3 units
Effective Term: 2025 Fall Semester
Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)

MKTG 14
Retailing

3 units
Effective Term: 2025 Fall Semester
Explores the basic elements of retailing with an application of marketing concepts. Topics include retail formats, retail strategies, target market analysis, customer relationship management, personnel management, merchandise selection, current technologies, and career opportunities. (A, CSU)
Total: 9 units