Retailing – Major #2116 - Certificate

This program map only provides one possible pathway for degree and/or certificate obtainment and is for reference only. Please schedule an appointment with a counselor to develop your individualized Student Education Plan.
It is also important to discuss your transfer options with a counselor because each university will require specific courses.

A step incentive certificate signifying proficiency in entry-level retailing skills. 

1. Develop and implement a marketing plan in response to market opportunities.

2. Apply effective leadership skills while managing marketing functions within a business enterprise.

3. Identify and describe appropriate application of the wheel of retailing to various retailing situations.

4. Identify and describe the types of retailers and appropriate distribution methods for each type of retail situation.

5. Display soft skills required for workplace success including teambuilding, conflict management, communication, and professional behavior.

Program Map

Certificate Requirements 

9 units
BA 33
Human Relations in the Workplace
This course provides students a multidisciplinary examination of how society, economics, and human behavior are inextricably interwoven into the American work environment. An emphasis on employee interaction with coworkers, clients, supervisors/managers, and their effect on the total organization. Emphasis on communication, societal and cultural differences, conflict resolution, ethics and politics, career selection and entry, inter-personal relations, motivation, leadership, attitude, and group dynamics. (A, CSU)

Course Details:

  1. Advisory: BA 10
    2. AND
  2. Advisory: ENGL C1000
    1. CSU Transfer
      MKTG 10
      Principles of Marketing
      Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)

      Course Details:

      1. Advisory: ENGL C1000
        1. CSU Transfer
          MKTG 14
          Retailing
          This course explores the basic elements of retailing with an application of marketing concepts. Topics include retail formats, retail strategies, target market analysis, customer relationship management, personnel management, merchandise selection, current technologies, and career opportunities. (A, CSU)

          Course Details:

          1. Advisory: ENGL C1000
            1. CSU Transfer