Personal Sales – Major #2114

Certificate Program Map
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The program map below represents an efficient and effective course taking sequence for this program. Individual circumstances might require some changes to this path. It is always recommended that you meet with your pathway counselor to develop a personalized educational plan.


A step incentive certificate signifying proficiency in personal sales. 


Upon completion of the program, students will:
  1. 1. Identify marketing-related opportunities.
  2. 2. Design and execute a sales promotion plan.
  3. 3. Identify and describe the principles of personal sales promotion and appropriate applications in various sales situations.
  4. 4. Display soft skills required for workplace success including teambuilding, conflict management, communication, and professional behavior.
Effective Term: 2022 Spring Semester

Certificate Requirements 

9 units

BA 33
Human Relations in the Workplace

3 units
Effective Term: 2025 Fall Semester
Multidisciplinary examination of how society, economics, and human behavior are inextricably interwoven into the American work environment. An emphasis on employee interaction with coworkers, clients, supervisors/managers, and their effect on the total organization. Emphasis on communication, societal and cultural differences, conflict resolution, ethics and politics, career selection and entry, inter-personal relations, motivation, leadership, attitude, and group dynamics. (A, CSU)

MKTG 10
Principles of Marketing

3 units
Effective Term: 2025 Fall Semester
Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)

MKTG 11
Selling and Sales Management

3 units
Effective Term: 2025 Fall Semester
Fundamentals of personal selling including the steps in the sales process; communicating and relationship building; creating value; sales management; making sales presentations and negotiating; buyer motivation/resistance; organizing a territory, and time management. Career opportunities in the sales industry and selling occupations. (A, CSU)
Total: 9 units