Personal Sales – Major #2114 - Certificate

This program map only provides one possible pathway for degree and/or certificate obtainment and is for reference only. Please schedule an appointment with a counselor to develop your individualized Student Education Plan.
It is also important to discuss your transfer options with a counselor because each university will require specific courses.

A step incentive certificate signifying proficiency in personal sales. 

1. Identify marketing-related opportunities.

2. Design and execute a sales promotion plan.

3. Identify and describe the principles of personal sales promotion and appropriate applications in various sales situations.

4. Display soft skills required for workplace success including teambuilding, conflict management, communication, and professional behavior.

Program Map

Certificate Requirements 

9 units
BA 33
Human Relations in the Workplace
This course provides students a multidisciplinary examination of how society, economics, and human behavior are inextricably interwoven into the American work environment. An emphasis on employee interaction with coworkers, clients, supervisors/managers, and their effect on the total organization. Emphasis on communication, societal and cultural differences, conflict resolution, ethics and politics, career selection and entry, inter-personal relations, motivation, leadership, attitude, and group dynamics. (A, CSU)

Course Details:

  1. Advisory: BA 10
    2. AND
  2. Advisory: ENGL C1000
    1. CSU Transfer
      MKTG 10
      Principles of Marketing
      Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)

      Course Details:

      1. Advisory: ENGL C1000
        1. CSU Transfer
          MKTG 11
          Selling and Sales Management
          This course provides students with the fundamentals of personal selling including the steps in the sales process; communicating and relationship building; creating value; sales management; making sales presentations and negotiating; buyer motivation/resistance; organizing a territory, and time management. Career opportunities in the sales industry and selling occupations are explored. (A, CSU)

          Course Details:

          1. Advisory: ENGL C1000
            1. CSU Transfer