Advertising – Major #2113 - Certificate

This program map only provides one possible pathway for degree and/or certificate obtainment and is for reference only. Please schedule an appointment with a counselor to develop your individualized Student Education Plan.
It is also important to discuss your transfer options with a counselor because each university will require specific courses.

A step incentive certificate signifying proficiency in advertising and sales promotion. 

1. Describe each element in the promotion mix.

2. Identify appropriate media for various promotional situations.

3. Develop and implement a marketing media plan in response to market opportunities.

4. Formulate promotion and selling strategies.

5. Display soft skills required for workplace success including teambuilding, conflict management, communication, and professional behavior.

Program Map

Certificate Requirements

9 units
MKTG 10
Principles of Marketing
Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)

Course Details:

  1. Advisory: ENGL C1000
    1. CSU Transfer
      MKTG 12
      Advertising and Promotion
      This course explores the elements of advertising and sales promotion from an integrated marketing communications perspective. Topics include consumer and market analysis, identification of target market, creative strategy, media selection, campaign evaluation, and career opportunities. (A, CSU)

      Course Details:

      1. Advisory: ENGL C1000
        1. CSU Transfer
          MKTG 21
          Digital Marketing
          This course examines digital marketing as a strategic business tool. Students will explore the roles digital commerce and social media play in an integrated marketing campaign. The course builds a foundational knowledge of how companies use social media platforms, metrics, search engine optimization, and research to improve brand awareness, customer service, product development, and quality control. (A, CSU)

          Course Details:

          1. Advisory: ENGL C1000
            1. CSU Transfer