Advertising – Major #2113

Certificate Program Map
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The program map below represents an efficient and effective course taking sequence for this program. Individual circumstances might require some changes to this path. It is always recommended that you meet with your pathway counselor to develop a personalized educational plan.


A step incentive certificate signifying proficiency in advertising and sales promotion. 

Upon completion of the program, students will:
  1. 1. Describe each element in the promotion mix.
  2. 2. Identify appropriate media for various promotional situations.
  3. 3. Develop and implement a marketing media plan in response to market opportunities.
  4. 4. Formulate promotion and selling strategies.
  5. 5. Display soft skills required for workplace success including teambuilding, conflict management, communication, and professional behavior.
Effective Term: 2022 Spring Semester

Certificate Requirements

9 units

MKTG 10
Principles of Marketing

3 units
Effective Term: 2022 Spring Semester
Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)
Course Details:
  1. Advisory: ENGL 1A
    1. CSU Transfer Course
    1. D3 - Anaylitical Thinkning

    MKTG 12
    Advertising and Promotion

    3 units
    Effective Term: 2022 Spring Semester
    Explores the elements of advertising and sales promotion from an integrated marketing communications perspective. Topics include consumer and market analysis, identification of target market, creative strategy, media selection, campaign evaluation, and career opportunities. (A, CSU)
    Course Details:
    1. Advisory: ENGL 1A
      1. CSU Transfer Course

        MKTG 21
        Digital Marketing

        3 units
        Effective Term: 2022 Spring Semester
        Examines digital marketing as a strategic business tool. Explores the roles digital commerce and social media play in an integrated marketing campaign. Builds a foundational knowledge of how companies use social media platforms, metrics, search engine optimization, and research to improve brand awareness, customer service, product development, and quality control. (A, CSU)
        Course Details:
        1. Advisory: ENGL 1A
          1. CSU Transfer Course
            Total: 9 units