Marketing, Retail Management - Major #2055 - Associate of Science Degree

This program map only provides one possible pathway for degree and/or certificate obtainment and is for reference only. Please schedule an appointment with a counselor to develop your individualized Student Education Plan.
It is also important to discuss your transfer options with a counselor because each university will require specific courses.

The program prepares current and future retail employees for the fast-paced, ever-changing challenges in a competitive retail environment. The program is designed to meet the needs of the retail industry and is endorsed by leading retailers across the nation, including partner companies of the Western Association of Food Chains.

1. Analyze a current marketing situation to identify retail opportunities.

2. Demonstrate effective leadership skills while managing retail functions within a business enterprise.

3. Describe and identify appropriate application of finance and budgeting activities related to retail management.

4. Identify and describe the types of retailers and appropriate distribution methods for each type of retail situation.

5. Display soft skills required in a retail environment including customer service, teambuilding, time management, conflict management, communication, and professional behavior.

Program Map

Term 1

14-16 units

Term 2

15-17 units

Term 3

15-18 units

Term 4

16-9 units