Codes and Dates
Current Effective Date 2026 Spring Semester
Curriculum Committee Approval: 03/10/2025
Board of Trustees Approval: 06/03/2025
Program Control Number 01664
Department: BAMKT
Subject: (MKTG) Marketing
TOP Code 0509.00 - Marketing and Distribution*
Description
This curriculum is designed for students planning to enter the marketing fields of retailing, digital marketing, advertising/promotion, and selling and sales management.
Program Learning Outcomes
Upon successful completion of this program, students will be able to:
1. Develop and implement a marketing plan in response to market opportunities.
2. Assess and apply technology to appropriate marketing activities.
3. Design, write, and execute a promotional plan including the formulation of selling strategies.
4. Apply effective leadership skills while managing marketing functions within a business enterprise.
Degree Requirements
Required Courses
18.0
BA 33
Human Relations in the Workplace (Active)
3.0
MKTG 10
Principles of Marketing (Active)
3.0
MKTG 11
Selling and Sales Management (Active)
3.0
MKTG 12
Advertising and Promotion (Active)
3.0
MKTG 14
Retailing (Active)
3.0
MKTG 21
Digital Marketing (Active)
3.0
Total: 18.0