Program Pathways
Marketing – Major #2110
Certificate of Achievement
2022 Spring Semester
This curriculum is designed for students planning to enter the marketing fields of retailing, digital marketing, advertising/promotion, and selling and sales management.
Term 1
Units: 9.0
BA 33
Human Relations in the Workplace (Active)
3.0
MKTG 10 (same as FM 10)
Principles of Marketing (Active)
3.0
MKTG 11
Selling and Sales Management (Active)
3.0
Term 2
Units: 9.0
MKTG 12
Advertising and Promotion (Active)
3.0
MKTG 14 (same as FM 14)
Retailing (Active)
3.0
MKTG 21
Digital Marketing (Active)
3.0
Total: 18.0