Program Pathways
Marketing – Major #2110
Associate of Science Degree
2022 Spring Semester
This curriculum is designed for students planning to enter the marketing fields of retailing, digital marketing, advertising/promotion, and selling and sales management.
Term 1
Units: 16.0
FCC Writing/Reading Competency Requirement: ENGL 1A
4.0
Satisfies FCC GE area D.1
FCC GE AREA C: Humanities
3.0
FCC GE AREA E.2: Lifetime Wellness: Lifetime Skills
3.0
BA 33
Human Relations in the Workplace (Active)
3.0
MKTG 10 (same as FM 10)
Principles of Marketing (Active)
3.0
Term 2
Units: 15.0-17.0
FCC Mathematics Competency Requirement
3.0-5.0
Satisfies FCC GE area D.2 and D.3
FCC GE AREA G: Communications
3.0
FCC GE AREA B: Social & Behavioral Sciences
3.0
MKTG 12
Advertising and Promotion (Active)
3.0
MKTG 14 (same as FM 14)
Retailing (Active)
3.0
Term 3
Units: 7.0-8.0
FCC GE AREA A: Natural Sciences
3.0-4.0
FCC GE AREA E.1: Lifetime Wellness: PE &/or Dance
1.0
MKTG 11
Selling and Sales Management (Active)
3.0
ELECTIVE (Only if needed to reach 60 units)
Term 4
Units: 7.0-9.0
FCC GE AREA E.1 or E.2: Lifetime Wellness
1.0-3.0
FCC GE AREA F: Government and American Institutions
3.0
MKTG 21
Digital Marketing (Active)
3.0
ELECTIVE (Only if needed to reach 60 units)
Total: 45.0-50.0